Amway Corporation

 
  • Product Naming: Smart Menu, Airsations, Body Refiner, Earth Actives (US); Apura (Japan); Gevan, Occutel (Europe)
  • Client Service: Services included Age-Kind Trade Name & NutriLite Herbal Line Name & Positioning
  • Website: http://www.amway.com

Testimonial

He is a legend up here ... he always comes through.

Process Result

Product Naming

interview process; within 11 days presented 250 names; internal voting conducted; final trademarked selection made AgeKind skincare line

Product Positioning

interview process; within 10 days presented 400 campaigns focus group conducted; marketing team selected final campaign Never Thirst For The Ordinary sports drink