Amway Corporation

 

    Testimonial

    emaginit, the credit goes to you. You prove your capabilities each time you bring a fresh new concept.

    Process Result

    Product Naming

    2 hour interview process; within 16 days presented 675 names; internal voting conducted; final trademarked selection made Body Refiner body lotion line

    Product Positioning

    interview process; within 14 days presented 350 campaigns; internal voting conducted on preliminary selections; final selection made The Smart Great Taste healthy snack line