Diebold Nixdorf

 
Process Result

Product Naming

one day interview with 15 team members from Global Communications & Marketing to create an overall name & sub-name for their ATM software; 750 umbrella names & 565 sub-names created; 1/2 day session with team to narrow final selection; final names with trademark chosen; the name Vectra was chosen out of the over all list that Diebold purchased Vectra Multimedia Interface