Dow AgroSciences
- Product Naming: WideStrike
- Client Service: Product Naming - WideStrike
- Company Contact: Wally Thingelstad
Testimonial
Dow AgroSciences LLC announced the selection of WideStrike ™ as the brand name for its cotton insect protection trait during a presentation conducted during the Beltwide Cotton Conferences. — Thank you, Daniel, for this stellar name!
Process | Result | |
---|---|---|
Product Naming | half day interview with 16 product managers and their legal department at their Indianapolis facility; their name needed to address pests on cotton plants; delivered 10 days later approximately 250 candidates; with a 2nd and 3rd creative sessions over the next 30 days; their final selection with trademark clearance was made | WideStrike pest control chemical |