Dow AgroSciences

 
  • Product Naming: WideStrike
  • Client Service: Product Naming

Product Naming

half day interview with 16 product managers and their legal department at their Indianapolis facility; their name needed to address pests on cotton plants; delivered 10 days later approximately 250 candidates; with a 2nd and 3rd creative sessions over the next 30 days; their final selection with trademark clearance was made WideStrike pest control chemical