Med Center

 
  • Client Service: Corporate Identity, Corporate Positioning. Naming, "Healthworks", Direct Mail

Corporate Naming

interviewed with president to name an occupational health service division of Med Centers; 2 weeks & 150 names later; final trademarkable selection made Healthworks

Corporate Positioning

interviewed with president to position an occupational health service division of Med Centers; 2 weeks & 150 positioning statements later; final trademarkable selection made Our Doctors Specialize In You