Royal Appliance Mfg. Co.

 
    Process Result

    Product Naming

    interview process with 10 employees; 18 days later presented 335 names; follow up meeting to select final choices Procision
    Carpet Jet
    Royaliance

    Product Positioning

    interview process with 10 employees; 18 days later presented 327 positioning statements; product line positioning statement chosen Anything Else Is A Broom