Tenneco

 
  • Product Naming: Sensa-Trac
  • Client Service: Brand Naming

Testimonial

The best, the brightest, and the most innovative writer we've ever met.

Process Result

Product Naming

interviewed 8 product managers, designers, engineers, also spoke with their agency; an excess of 400 product names; after 4 meetings their selections were made based on the trademark ability of 12 of the names; final selection Sensa-Trac shock absorber