Solutions » Project Summaries » Product Naming

one day interview with 15 team members from Global Communications & Marketing to create an overall name & sub-name for their ATM software; 750 umbrella names & 565 sub-names created; 1/2 day session with team to narrow final selection; final names with trademark chosen Agilis umbrella name for ATM software Agilis Power sub name for ATM software
one day interview with 15 team members from Global Communications & Marketing to create an overall name & sub-name for their ATM software; 750 umbrella names & 565 sub-names created; 1/2 day session with team to narrow final selection; final names with trademark chosen; the name Vectra was chosen out of the over all list that Diebold purchased Vectra Multimedia Interface
interview process; performed linguistic testing; within 14 days faxed 750 names; conducted focus groups; final selections made which cleared trademark Occutel eye wear line Gevan jewelry line
interview process; back within 14 days; 1 refinement session with all creative done offsite; final name one of several hundred submitted Softex bathmat product line
interviewed 8 product managers, designers, engineers, also spoke with their agency; an excess of 400 product names; after 4 meetings their selections were made based on the trademark ability of 12 of the names; final selection Sensa-Trac shock absorber
interview process; within 11 days presented 250 names; internal voting conducted; final trademarked selection made AgeKind skincare line
2 hour interview process; within 16 days presented 675 names; internal voting conducted; final trademarked selection made Body Refiner body lotion line
interview process; back within 10 days to CEO; he selected final new product name which cleared trademark Axess
2 hour interview process; within 14 days presented 345 names; internal voting conducted; final selection made AirEssence air freshener line
interviewed with marketing personnel; client needed name for new investment tool; 350 names submitted; pared down to 40; client's final choice with trademark ability Sectrum investment tool
interview process with 10 employees; 18 days later presented 335 names; follow up meeting to select final choices Procision
Carpet Jet
Royaliance
one day interview with 10 members from Global Communications & Marketing, plus 7 team members via teleconference from Latin America; 14 days later submitted 470 names for their new ATM hardware; collectively pared it down over the next 3 weeks to 15 candidates; then 5 candidates; final name selected and cleared worldwide trademark Opteva ATM hardware
half day interview with 16 product managers and their legal department at their Indianapolis facility; their name needed to address pests on cotton plants; delivered 10 days later approximately 250 candidates; with a 2nd and 3rd creative sessions over the next 30 days; their final selection with trademark clearance was made WideStrike pest control chemical