Amway Corporation
- Product Naming: Smart Menu, Airsations, Body Refiner, Earth Actives (US); Apura (Japan); Gevan, Occutel (Europe)
- Client Service: Services included Age-Kind Trade Name & NutriLite Herbal Line Name & Positioning
- Website: http://www.amway.com
Testimonial
He is a legend up here ... he always comes through.
| Process | Result | |
|---|---|---|
Product Naming | interview process; within 11 days presented 250 names; internal voting conducted; final trademarked selection made | AgeKind skincare line |
Product Positioning | interview process; within 10 days presented 400 campaigns focus group conducted; marketing team selected final campaign | Never Thirst For The Ordinary sports drink |
