Amway Corporation
| Process | Result | |
|---|---|---|
Product Naming | 2 hour interview process; within 14 days presented 345 names; internal voting conducted; final selection made | AirEssence air freshener line |
Product Positioning | 2 hour interview process; within 14 days presented 185 positioning statements; internal voting conducted; final selection made | The Invisible Luxury air freshener line |
