Amway Europe Limited
- Client Service: Naming - 4 categories; Children & Infants, Hardware, Gevan - Jewelry, Netherlands, Occutel Optical, Netherlands
| Process | Result | |
|---|---|---|
Product Naming | interview process; performed linguistic testing; within 14 days faxed 750 names; conducted focus groups; final selections made which cleared trademark | Occutel eye wear line Gevan jewelry line |
