Bonne Bell

  • Corporate Positioning: All The Care, All The Color
  • Client Service: Ad Campaign, Corporate Positioning, Design
    Product Naming, Product Positioning
  • Company Contact: Jean Rupar
  • Contact Title: Product Manager, Color Cosmetics


I'm sure you'll note the premiere of our new tag line, "All the care. All the color". (And to think, you almost didn't show that line to us!)

Process Result

Corporate Positioning

interviewed with CEO & 3 product managers to create an overall corporate positioning theme; 225 were created; time frame 3 weeks; final trademarkable selection made All The Care, All The Color
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