Diebold Nixdorf

  • Product Naming: 4 ATMs, Agilis, Agilis Power, Opteva, Quixar, Nexent (Software), Connexis, Celaris, Sofcision, Velocia, Momentix, Accurix Voting Software, Vectra
  • Client Service: Product Naming, Named 4 ATMs, Cash Machine Names: Opteva, Agilis, Nexdoor
  • Company Contact: Mark Rechner
  • Contact Title: Sr. Manager, Global Brand & Marketing Communications
  • Website: http://www.diebold.com/


I want to thank you for the tremendous job that you did this year for us on two difficult naming projects. Both names were enthusiastically received all the way up to our CEO!

Process Result

Product Naming

one day interview with 15 team members from Global Communications & Marketing to create an overall name & sub-name for their ATM software; 750 umbrella names & 565 sub-names created; 1/2 day session with team to narrow final selection; final names with trademark chosen Agilis umbrella name for ATM software Agilis Power sub name for ATM software
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