Dow AgroSciences

  • Product Naming: WideStrike
  • Client Service: Product Naming - WideStrike
  • Company Contact: Wally Thingelstad


Dow AgroSciences LLC announced the selection of WideStrike ™ as the brand name for its cotton insect protection trait during a presentation conducted during the Beltwide Cotton Conferences. — Thank you, Daniel, for this stellar name!

Process Result

Product Naming

half day interview with 16 product managers and their legal department at their Indianapolis facility; their name needed to address pests on cotton plants; delivered 10 days later approximately 250 candidates; with a 2nd and 3rd creative sessions over the next 30 days; their final selection with trademark clearance was made WideStrike pest control chemical
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