Dow AgroSciences
- Product Naming: WideStrike
- Client Service: Product Naming
| Process | Result | |
|---|---|---|
Product Naming | half day interview with 16 product managers and their legal department at their Indianapolis facility; their name needed to address pests on cotton plants; delivered 10 days later approximately 250 candidates; with a 2nd and 3rd creative sessions over the next 30 days; their final selection with trademark clearance was made | WideStrike pest control chemical |
