Dow AgroSciences

  • Product Naming: WideStrike
  • Client Service: Product Naming
Process Result

Product Naming

half day interview with 16 product managers and their legal department at their Indianapolis facility; their name needed to address pests on cotton plants; delivered 10 days later approximately 250 candidates; with a 2nd and 3rd creative sessions over the next 30 days; their final selection with trademark clearance was made WideStrike pest control chemical
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