Med Center
- Client Service: Corporate Identity, Corporate Positioning. Naming, "Healthworks", Direct Mail
| Process | Result | |
|---|---|---|
Corporate Naming | interviewed with president to name an occupational health service division of Med Centers; 2 weeks & 150 names later; final trademarkable selection made | Healthworks |
Corporate Positioning | interviewed with president to position an occupational health service division of Med Centers; 2 weeks & 150 positioning statements later; final trademarkable selection made | Our Doctors Specialize In You |
