Gregory P. Muzzillo founded Proforma in 1978 with a college friend after graduating from Baldwin Wallace College in Berea, Ohio. Within one year, the business they started with $200 saw its sales grow to $250,000 and their clients expand to over 300. By 1982, sales reached $1 million and Proforma was named in successive years to Inc. Magazine’s 500 Fastest Growing Companies – the only company in the business forms industry to make the list twice.

To continue Proforma’s rapid growth, Muzzillo looked to alternate routes. In 1986, he developed the Proforma franchise model – a network of independent distributors working together to build marketing clout and strong supplier relationships. This model proved successful, as Proforma, now in its fourth decade, has grown to a $312 million dollar organization.

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  • Client Service: E-Commerce Naming & Positioning, Product Branding
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Process Result

Corporate Naming

a 3 hour interview meeting; then back to client after 8 days with in excess of 1400 names; set revision meeting; back in 5 days with 300 more names; the final name cleared world wide trademark

Corporate Positioning

two 2 hour interview meetings; back within 10 days with over 200 corporate positioning statements; final selection was made Connect With The Power Of Proforma
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