Royal Appliance Manufacturing, Inc.

 
  • Client Service: New Product Naming
Process Result

Product Naming

interview process with 10 employees; 18 days later presented 335 names; follow up meeting to select final choices Procision
Carpet Jet
Royaliance
PowerCast

Product Positioning

interview process with 10 employees; 18 days later presented 327 positioning statements; product line positioning statement chosen Anything Else Is A Broom
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