Royal Appliance Mfg. Co.
| Process | Result | |
|---|---|---|
Product Naming | interview process with 10 employees; 18 days later presented 335 names; follow up meeting to select final choices | Procision Carpet Jet Royaliance |
Product Positioning | interview process with 10 employees; 18 days later presented 327 positioning statements; product line positioning statement chosen | Anything Else Is A Broom |
