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Royal Appliance Mfg. Co.

 
    Process Result

    Product Naming

    		 interview process with 10 employees; 18 days later presented 335 names; follow up meeting to select final choices Procision
    Carpet Jet
    Royaliance

    Product Positioning

    		 interview process with 10 employees; 18 days later presented 327 positioning statements; product line positioning statement chosen Anything Else Is A Broom