Tenneco

- Product Naming: Sensa-Trac
- Client Service: Brand Naming
Testimonial
The best, the brightest, and the most innovative writer we've ever met.
Process | Result | |
---|---|---|
Product Naming | interviewed 8 product managers, designers, engineers, also spoke with their agency; an excess of 400 product names; after 4 meetings their selections were made based on the trademark ability of 12 of the names; final selection | Sensa-Trac shock absorber |