Wendy’s
- Product Positioning: We Have No Arch Rival
- Client Service: Ad Campaign, Brand Positioning
Testimonial
You really made us look great!
| Process | Result | |
|---|---|---|
Product Positioning | interviewed with several of Wendy's marketing firms; 2 weeks later came back with over 300 positioning candidates; clients selected their top 10; final selection made between corporate and agencies | We Have No Arch Rival |
