| Client |
Process |
Result |
 | interview process with 10 employees; 18 days later presented 335 names; follow up meeting to select final choices | Procision
Carpet Jet
Royaliance
PowerCast |
 | one day interview with 15 team members from Global Communications & Marketing to create an overall name & sub-name for their ATM software; 750 umbrella names & 565 sub-names created; 1/2 day session with team to narrow final selection; final names with trademark chosen | Agilis
umbrella name for ATM software
Agilis Power
sub name for ATM software |
| one day interview with 15 team members from Global Communications & Marketing to create an overall name & sub-name for their ATM software; 750 umbrella names & 565 sub-names created; 1/2 day session with team to narrow final selection; final names with trademark chosen; the name Vectra was chosen out of the over all list that Diebold purchased | Vectra
Multimedia Interface |
 | interview process; performed linguistic testing; within 14 days faxed 750 names; conducted focus groups; final selections made which cleared trademark | Occutel
eye wear line
Gevan
jewelry line |
 | interview process; back within 14 days; 1 refinement session with all creative done offsite; final name one of several hundred submitted | Softex
bathmat product line |
 | interviewed 8 product managers, designers, engineers, also spoke with their agency; an excess of 400 product names; after 4 meetings their selections were made based on the trademark ability of 12 of the names; final selection | Sensa-Trac
shock absorber |
| interview process; within 11 days presented 250 names; internal voting conducted; final trademarked selection made | AgeKind
skincare line |
| 2 hour interview process; within 16 days presented 675 names; internal voting conducted; final trademarked selection made | Body Refiner
body lotion line |
 | interview process; back within 10 days to CEO; he selected final new product name which cleared trademark | Axess |
| 2 hour interview process; within 14 days presented 345 names; internal voting conducted; final selection made | AirEssence
air freshener line |
 | interviewed with marketing personnel; client needed name for new investment tool; 350 names submitted; pared down to 40; client's final choice with trademark ability | Sectrum
investment tool |
| one day interview with 10 members from Global Communications & Marketing, plus 7 team members via teleconference from Latin America; 14 days later submitted 470 names for their new ATM hardware; collectively pared it down over the next 3 weeks to 15 candidates; then 5 candidates; final name selected and cleared worldwide trademark
| Opteva
ATM hardware |
 | half day interview with 16 product managers and their legal department at their Indianapolis facility; their name needed to address pests on cotton plants; delivered 10 days later approximately 250 candidates; with a 2nd and 3rd creative sessions over the next 30 days; their final selection with trademark clearance was made | WideStrike
pest control chemical |
