Solutions » Project Summaries » Product Positioning

Client Process Result
interview process with 10 employees; 18 days later presented 327 positioning statements; product line positioning statement chosen Anything Else Is A Broom
interview process; within 10 days presented 400 campaigns focus group conducted; marketing team selected final campaign Never Thirst For The Ordinary sports drink
interview process; within 14 days presented 350 campaigns; internal voting conducted on preliminary selections; final selection made The Smart Great Taste healthy snack line
interviewed with several of Wendy's marketing firms; 2 weeks later came back with over 300 positioning candidates; clients selected their top 10; final selection made between corporate and agencies We Have No Arch Rival
2 hour interview process; within 14 days presented 185 positioning statements; internal voting conducted; final selection made The Invisible Luxury air freshener line

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