| Client |
Process |
Result |
 | interview process with 10 employees; 18 days later presented 327 positioning statements; product line positioning statement chosen | Anything Else Is A Broom |
 | interview process; within 10 days presented 400 campaigns focus group conducted; marketing team selected final campaign | Never Thirst For The Ordinary
sports drink |
| interview process; within 14 days presented 350 campaigns; internal voting conducted on preliminary selections; final selection made | The Smart Great Taste
healthy snack line |
 | interviewed with several of Wendy's marketing firms; 2 weeks later came back with over 300 positioning candidates; clients selected their top 10; final selection made between corporate and agencies | We Have No Arch Rival |
| 2 hour interview process; within 14 days presented 185 positioning statements; internal voting conducted; final selection made | The Invisible Luxury
air freshener line |
